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How to Write a Marketing Plan (Creating Success) By John Westwood
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- Sales Rank: #1925851 in Books
- Published on: 2013-03-28
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .42" w x 5.50" l, .50 pounds
- Binding: Paperback
- 184 pages
Review
General readers, entrepreneurs, owners of small and medium-sized businesses and marketing students
"[S]trongly advised for anyone who is in charge of getting a product's message out there and wants to do it comprehensively and effectively." --Midwest Book Review, Library Bookwatch, The Business Shelf
About the Author
John Westwood is the author of The Marketing Plan Workbook (also published by Kogan Page). He has held a wide variety of senior sales and marketing positions.
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